Marketing Isn’t EASY.

We don't talk about our struggles enough on here. Or in our marketing in general. ESPECIALLY "coaches" like me.

And as a "coach," I think it's my responsibility to keep it as real as possible. To remind you that business ownership isn't EASY. To remind you that marketing isn't EASY. To remind you that simply getting out of bed some days isn't EASY.

So why — in SO much of the marketing and messaging out there — do so many of us make it seem like it is?

So in honor of vulnerability and keeping it real and reminding you that nothing in this world truly comes EASY (and because I don't know how many of you actually know this), here's my story…

I quit my job in the middle of 2020 after sinking into one of the three massive depressive episodes I've had in my 20's.

Shortly after, at 29 years old, I moved in with my parents for a bit. I needed to have people around me at all times because I was genuinely scared at where my mind would wander to if I were alone.

I’m not saying this for pity or for you to feel bad for me or judge me.

I say this because, when you finally hit rock bottom… there’s truly nowhere to go but up.

So after four loooong months of struggling with, well, pretty much everything… up I went.

Up from the weight that was holding me down professionally, physically, mentally, and emotionally. Up from the absolute deafening criticism I would tell myself on a daily basis. Up from the internal thoughts that I wouldn’t accomplish anything of value in this life. Up from the barriers and limitations that I THOUGHT society had placed on me — a queer, neurodivergent, anxious, depressed, obsessive-compulsive woman.

And in January of last year, everything changed.

Everything changed because, for the first time in my life, after confining myself and limiting myself and holding myself back in this neurotypical, heteronormative, mentally stable world, I finally stopped giving a shit about who and what and how I thought I was supposed to be. How I thought I was supposed to show up. How I thought I was supposed to talk and act and live.

And decided to be the ‘me’ I knew I always wanted to be. Even if that meant embracing all the parts of me I once hated. Even if that made me wildly different from everyone else. Even if that affected my opportunities, my experiences, and my future.

Because the truth is, the minute I decided this, was the minute I realized I wasn't so different after all. It was the minute I realized that so many of us are struggling with so many different things, yet so many of us are told to not talk about it — told to put a filter over it; to bottle it up, to throw out the key. So many of us "coaches" preach that this is easy. That business ownership is easy. That marketing is easy. That LIFE is easy.

But none of this is EASY.

It's hard. It's stressful. It's maddening. It's sometimes sleepless. It's often overwhelming.

But what it also is... is so so worth it.

So while hitting rock bottom was, quite literally, the lowest point in my life… Hitting rock bottom was the only thing that allowed me to reach the highest.

I'm a "coach", yes. I'll teach you how to market the shit out of your business on social media in a way that works for YOU.

But over everything else, I'm a supporter, a listener, a cheerleader, occasionally a therapist, and just... someone who gives an actual shit about you and your business.

Over everything else, I'm a friend.