It’s time to make showing up & scaling on social media your b*tch!
Introducing… The Content-To-SCALE Mastermind
A Hybrid of 1:1 and Community Support in an Eight-Week Mastermind Setting for Business Owners Ready to Create Content-To-SCALE.
The next cohort begins in the week of February 28th and is limited to 10 spots!
Raise Your Hand If…
🙋🏻♀️ You feel overwhelmed as hell with all of the conflicting social media advice you hear.
🙋🏼♀️ You’re posting content consistently, but it just isn’t bringing in the amount of customers you want. (And it’s also burning you the f*ck out!)
🙋🏽♀️ You’re repurposing your TikToks onto Reels but the videos are getting wildly different views.
🙋🏾♀️ You actually HATE showing up on social media on some days and wish you could take weeks at a time off.
🙋🏿♀️ You’re just f*cking tired of wasting money and energy and time on hiring yet another social media coach.
What if this was the LAST PROGRAM you ever had to join to master showing up, selling, and scaling on social media!?
I Made $13K in 1 Week WITHOUT Showing Up On Social Media Every Day.
Without creating 3 TikToks daily or doing fancy transitions in Reels.
Without DIYing content ideas from 5 different coaches or trying to sell in my captions.
Without paying a single cent in social media ads.
Without posting content I didn’t feel like posting.
Without stressing.
And I really don’t believe in having ‘social media secrets.’ So let me break down exactly what got me these results.
Because I genuinely want you to experience a week like that too. I really do.
The Content-To-SCALE Framework
Aka. The 5 Steps To Social Media FREEDOM
Freedom (read: knowing how the heck to use social media to grow without selling your soul to TikTok & Instagram)
So you can show up less. And still SCALE BIG.
Here’s The 5 Steps…
1 | SHATTERING SOCIAL MEDIA PRECONCEPTIONS
Before you can learn what will really work for marketing your business, you first need to unlearn what doesn’t.
Selling all day every day, being so professional that your personality gets clouded, posting when you have nothing to say, and niching down too much and being inauthentic… All of this is programming you to hate marketing your business.
So let’s get you excited about it again!
2 | CLARIFYING YOUR MESSAGING
As more and more people join Instagram & TikTok to grow their businesses, knowing your WHY and HOW is the only way you can stand out from the rest. And also the only way you can purposefully show up in front of your dream audience.
This boils down to your messaging — knowing what you stand for and how you speak to your audience is KEY to building connections that last and sell with your people.
So defining your messaging and using it to position your brand and create a sales funnel through social media, based on your specific business, is non-negotiable.
3 | ALIGNING YOUR STRATEGY
When you create content that doesn’t feel good (because you saw someone else post that type of video or graphic) ultimately won’t serve you or your people.
It’s not as simple as choosing random content pillars that relate to your business and posting based on what’s trending.
Your strategy needs to anticipate where your customer is on their buying journey and help them take the next, logical step to get them where they need to go (ie. your offer).
4 | LEVERAGING YOUR CONTENT
Knowing how, when, and where to post your content is all about knowing where your ideal customers spend their time on social media.
This takes some digging, but once you know where they’re hanging out, creating content based on their interests and needs becomes SO MUCH EASIER and you don’t need to spend as much time thinking about what you’re posting.
So instead of throwing all of the spaghetti at the wall, you know what type of pasta to mix with the right sauce so your dish is mouthwatering and irresistible every time.
5 | ENHANCING YOUR RESULTS
Now that you know who you’re speaking to, where they’re spending their time, and what they need or want to do next, it’s time to put it all together!
I know we hear about the power and magic of repurposing content — which is fine — but knowing how TikTok and Instagram work differently and LEVERAGING those differences, will lead to content that EXPLODES your reach.
From Stagnant to SCALING
Once you work through the 5 steps listed above, you will have the tools you need to…
Go From: Questioning whether social media is even “worth it” for your business, after months or years of trying to grow.
To: Showing up confidently on Instagram & TikTok with the exact posts, words, and ideas you need to guarantee business expansion.
Go From: Being afraid of the growing competition across social media platforms and not knowing how to stand out.
To: Knowing how to stand out with EASE on Instagram & TikTok without worrying about sounding like everybody else.
Go From: Second-guessing and overthinking every post and wasting hours on batching content every week.
To: Opening Instagram & TikTok and knowing exactly what to write and say to grow your audience.
Go From: Considering trying a new marketing strategy every day and being overwhelmed with all of the “proven” strategies out there.
To: Using social media to SCALE your business without fancy funnels and paid ads for literal YEARS to come.
Go From: Not achieving the business growth you want and considering throwing in the towel and running back to your corporate paycheck.
To: Be f*cking ECSTATIC with how fast your offers are selling and your audience is growing.
I’m Kelsey, Your Not-So-Average Social Media Coach
I spent 6 years in corporate marketing, hating basically every minute of it.
I worked for a new company almost every year and would quit because I couldn’t get behind their marketing strategies.
They just didn’t feel good.
And I knew they wouldn’t work.
I knew that marketing was changing.
That short-form video content is only going to keep growing.
That big budget marketing strategy won’t work for small businesses.
That copying what others did wasn’t going to get results.
That adapting to how the platforms worked was the only way to stand out.
I finally left Corporate America for good when the business incubator I was working for was working on helping new food businesses start, grow, and scale.
I knew that so many people were quitting or being fired from their jobs during the pandemic - and I wanted to help.
But these businesses didn’t know how to actually market their business and they just were copying what bigger players were doing.
My old bosses didn’t give me the chance to prove how I could help them with new and unique ideas, so I decided to quit and help leaders like you, instead.
I want you to create content that scales, every time.
So I put together the lessons I’ve learned from over 6 years in Corporate America and over a year of helping hundreds of business owners master TikTok and Instagram into this ONE opportunity.
The Content-To-SCALE Calendar:
The Content-to-SCALE Mastermind
A Hybrid of 1:1 and Community Support in an Eight-Week Mastermind Setting for Business Owners Ready to Create Content-To-SCALE
1 | 8 Weeks of Mastermind Strategy Calls Featuring My Content-to-SCALE Framework
Week One: Unlearning What You Know About Content — So you know exactly what advice you SHOULDN’T be implementing anymore.
Week Two: Creating Your Content To Be Found Pillars — So you get directly in front of your dream customers on both Instagram AND TikTok.
Week Three: Creating Your Content To Be Seen Pillars — So those dream customers would do ANYTHING to work with you.
Week Four: Creating Your Content To Be Heard Pillars — So the value you’re putting out there is worth the time and energy you’re spending to create it.
Week Five: Creating Your Content To Be Known Pillars — So your content sells for itself, and you can get TF out of the DMs.
Week Six: Optimizing Your Content Based On Your Customer Journey — So you can easily exceed your revenue goals for this year while still posting LESS.
Week Seven: Curating Your Content To SCALE Strategy — So together, we can completely customize your long-term content strategy.
Week Eight: Executing Your Content — So you can send me allllll the content before you actually post it and get REAL-TIME suggestions from ME.
2 | Ongoing Personalized Support & A Unique Marketing Strategy For Your Business
Weekly Power Hours where I assist you with your individualized Content To SCALE Framework!
Unlimited Voxer Access during the Eighth Week so you can get direct feedback from me about the content you’re posting!
One 1:1 Content Strategy Call during the Seventh Week so I can deep dive into your business and help you customize the perfect content strategy for YOU!
With this 1:1 attention from me, you’ll have a curated and business-specific Marketing Plan for your Instagram and TikTok that you can take action on ASAP.
3 | An Intimate & Close-Knit Community of Entrepreneurs
Learn from and connect with other like-minded entrepreneurs who cheer you on, hold you accountable, and ultimately, help you grow your business.
And more importantly - you’ll make lifelong friends (myself included) who give a sh*t about your business.
Ready to SCALE!?
PAY-IN-FULL
$2,800
(by paying in full, you’ll save $200)
PAYMENT PLAN
3 payments of $1000
(3 monthly payments of $1000)
Let’s Be Clear, This Isn’t a Group Coaching Program.
No hate towards group coaching. This program is just so much more than that.
We’re not going to show up on our weekly calls and just catch up on how our businesses are doing.
I’m not going to be talking AT you for the eight weeks we’ll be together.
Or feeding you a strategy that specifically worked for ME.
Here’s what we will do though:
Each week will involve an intense, interactive content and strategy call, going over one part of my Content-to-SCALE Framework.
Each week will include strategic value and homework for you to start working on as soon as the call ends.
Each week will bring you closer to mastering your business’ presence on both TikTok and Instagram.
Each week you will learn how to spend less time posting everyday, so you can spend more time actually scaling your business.
I’m not just here to root for you, motivate you, and advise you.
(Although I’m doing that TOO.)
I’m here to show you exactly HOW to use what I’m teaching, and apply it to your own business in a way that makes you feel damn good about showing up on social media.
“500 New Subscribers On My Email List.”
“I’m Going To Have A 10K Month.”
“Three People Signed Up For Our Most Expensive Program.”
“3 Out Of 5 People Got Back To Me.”
“My Post Today Converted One Person.”
What it Means to Have Content That SCALES…
You’ll see the phrase ‘scaling your business’ across the online marketing and business space, so here’s what it means to me.
Drowning out the noise of ‘what’s trending in social media marketing’ and focusing on business-specific content that will lead to sales.
Taking advantage of the way your brain works so you’re not just burning out on social media anymore.
Creating quality content, without selling your soul to Instagram and TikTok, so you’re making sales on autopilot while having the time to actually work on your business (or idk, take a much needed BREAK!?).
Having a community of thoughtful and motivated business owners to turn to when you have any doubts or questions, to keep you on track.
Understanding the differences between Instagram and TikTok so you can maximize your time on both, without wasting a post or caption.
Growing, retaining, and inspiring on Instagram and TikTok every damn day, without posting every damn daily (unless you’re into that sorta thing!!).
Knowing that your content is so good, you don’t need to invest tons of money into paid ads or fancy funnels to see results.
Waking up to client inquiries or customer purchases when you’re not even in launch mode.
Feeling EXCITED about opening your phone to create content, instead of dreading every minute of it and procrastinating with Netflix.
Want A Snapshot Of What To Expect?
Here’s what happened overnight with just a few strategy changes with one client…
1 TikTok is at 35K views +
300+ new Instagram followers from ONE TikTok
Excited customers DMing her
70+ new email subscribers
Why Should You Enroll Now?
The Mastermind is capped at 10 people, to maximize the time I can spend with each member.
I want you to leave the Mastermind with an actionable strategy for your specific social media goals and business.
And that’s why one of the calls is strictly 1:1 (plus weekly Power Hours) so your questions are always answered.
I want to make sure you get all of the 1:1 attention you need to finish the Mastermind with a solid, dependable marketing plan that never disappoints you.
And the sooner you get your marketing plan for Instagram and TikTok, the sooner you can start posting content that scales your business — without the stress.
So to join the February cohort and start seeing results now, click the button below and start immersing yourself in:
A community of other business owners who freaking GET IT and want to see you win, including me.
Resources and tactics that have gotten hundreds of clients results, and counting.
An accountability-infused mastermind that will keep you on track for your marketing goals, heading into the next business season.
Hype and legit strategies from me on how to scale your business with more leads, with every post.
“$1,350. Boom.”
“Signed my first paid client.”
“10 new people that joined my paid workshop.”
“I just feel so much more confident in myself.”
“I’m so grateful that I’m no longer trying to post on TikTok 3-5 times a day.”
“Okay Kelsey — I’m Pretty Convinced. But How Do I Know This Will Work For Me?
The Content-to-SCALE Framework isn’t just for special business owners or people with years of experience.
It’s not just for business owners who’ve been in business for years already or who’ve already built a small following on social media.
In fact, I’ve seen clients get results within a few HOURS of even starting their TikTok.
So this isn’t about YOU “being the right fit” FOR THIS — because this system is literally for anyone who wants to see MONETARY results from social media in their business.
It’s about YOU being mentally ready to scale your business quicker than you’ve ever dreamed possible.
So here’s a quick gut check to see if this Mastermind is right for you:
If you’re committed to growing on social media and diagnosing what will work for you on TikTok and Instagram,
If you’re willing to show up to calls and do the work to figure out which specific social media strategies are right for your business,
If you want to develop a content strategy that works for you and your business with the knowledge and confidence to evolve with the platforms,
If you want to cheer other business owners on and just be flooded with motivation, positivity, amazing results, and even heaping amounts of community feedback,
If you never want to go back to a corporate job,
If you’re ready to change your life…
The Content To SCALE Mastermind is your perfect match.
“We gained 10K followers overnight. There was so much success in such a short time.”
So whaddya say?
Are you ready to create Content To SCALE!?
FAQs
How much 1:1 support do I get?
Each member of the Mastermind will get a private 90-minute 1:1 Intensive Call with me where we’ll outline your entire Instagram and TikTok strategy, based on your specific business. You’ll also have weekly Power Hours where we work on the homework for each week AND UNLIMITED Voxer Access during Week Eight — so you can execute your content THE RIGHT WAY!
How do I know this will work for me?
Honestly? Because it’s never NOT worked. This Mastermind and my Content To SCALE Framework was purposefully created to create a social media content strategy that works for YOU, YOUR BRAIN, YOUR BUSINESS, YOUR GOALS, AND YOUR ICA.
You won’t find anything else out there like this.
I don’t have a TikTok or Instagram, can this program still help me?
If you haven’t started marketing your business on one of these platforms, that’s entirely okay!
That just means you have less to unlearn! So we can start your marketing strategy from scratch!
Shouldn’t I just work with you one-on-one?
My 1:1 consulting spots are extremely limited and definitely a bigger financial investment, as compared to the Mastermind.
But I get it — 1:1 just hits different!!
So Hell Yeah, we can work 1:1 together!
BUT this Mastermind has benefits that 1:1 does NOT — like hearing the opinions from 9 other business owners. Because at the end of the day, as confident as I am in social media strategy, it DOES help to hear from others!
If you’re still more interested in learning about my 1:1 spots, shoot me a DM on Instagram! (@kelseyjuntwait)
I’m in a busy season of life and don’t think I have the time to commit right now. Will there be another round?
I’ll be honest with you here and say that I LOVE this Mastermind. And I have plans to keep it running a few times a year. BUT I’m also a multi-passionate person, and through every client I work with, I learn things that are more and more necessary in the small business social media world. So while I plan on running this Mastermind again in the future — me and my ADHD brain can’t guarantee it!
What is your refund policy?
I put my heart and soul into creating resources and individualized marketing plans for every member of the Mastermind.
As soon as you pay and lock in your enrollment, that means someone else cannot take that spot.
So out of respect for other clients and for the work I put into making this an incredible experience for every Mastermind member, there are no refunds.